Innovative Campaigns Supported By
Expertise And Experience

Your products and your brand are the starting point for any campaign strategy. We don't try to fit new clients into existing marketing models. We devise campaigns from scratch around the core elements that make your brand special. Then we match staff and retailers to the campaigns to ensure that the whole campaign is a perfect fit for your brand.

Here's a quick overview of one of our recent successful campaigns:

The Client: Blue Chip Client

The Objective: After the launch of an innovative and ergonomically designed LED range, our client needed excellent in store demonstrations to train retail partner staff and to engage consumers at the point of sale.

Our Role: Blue Square Marketing provided personnel for the In Store Demonstration and Retail Training Programme teams in both the UK and Ireland.

The Campaign: We recruited and trained a team of 69 within four weeks, then deployed them throughout targeted retailer channels (including independents). An essential element of the campaign was speed of reporting. The importance of the campaign was reflected in the number of internal stakeholders requiring timely information, so we made sure that consumer feedback and sales evaluation by channel and store reached our client within 48 hours of each in store demonstration.

The Results: The quality of the training and demonstration teams ensured that all messages delivered to the retail partners reflected our client's brand values and fully complemented the sales process. Our ability to provide key executives with regular valuable information made it possible to fine-tune the campaign proactively as it progressed, as opposed to waiting to find out what worked and what didn't at a post campaign review.

Full-time teams to drive sales figures

Whenever we begin a campaign, we choose the full-time field marketing staff that matches the need of the product and the brand. Our innovative campaigns are designed for each brand, so the teams we build to support those campaigns are hand-picked every time.

Our close relationships with top retailers across the country is reinforced by assigning team members by geographical area. This means they can establish beneficial relationships with staff and managers at local outlets and at area level in the areas in which they work.

Tactical teams for immediate impact and rapid response

There will always be times when you need a team in place right now. Because we understand this need, we maintain dedicated fully trained personnel ready to support all your short to medium term assignments.

Tactical teams are a core element of our end-to-end service precisely because we realise their importance to your business. So, whether it's a matter of emergency merchandising, a product launch, or a need for in-store demonstrations across the country, Blue Square Marketing will deliver.

  • We have expert demonstrators to make sure your target audience fully appreciate your product's features and benefits;
  • Our tactical teams will support sales teams for product launches and fill in where staff are needed temporarily in remote or busy stores;
  • Our merchandising expertise means we ensure that in-store availability matches the needs of both manufacturers and retailers.

Contact Blue Square Marketing now and see how innovation can take your field marketing success to new heights.